Creative Unit

MediaLink provides creative solutions to clients. Our creative team comprises of leading designers, architects, fine artists, management graduates and media personnel with an arrogance of youth to pursue building, nurturing and enduring brands. The team has been in this business nurturing some well known ones.  Agency without any bureaucracy and attitude.

The process encompasses:

  • Understanding the product
  • Naming/branding the product
  • Designing the product packaging
  • Preparing a brand manual
  • Strategising the brand communication
  • Designing the communication
  • Producing the communication
    • Corporate film
    • Television commercial
    • Advertising copy for Print & Outdoor
    • Advertising jingles for Radio.

Out Of Home Advertising

helloIn short all possible touch points from the time the TG moves out of his home every morning and returns home every night.
The touch points can be categorised as:

    • In the open
      Billboards, bus shelters, Lit sky Balloons, pole kiosks, gantry, utilities etc.
    • On the road
      Transit media like Taxi, Buses, Trains, Aircrafts etc
    • At the point of sale.
      Point of Sale Branding like signage, display stands, internal branding etc.
    • Brand Interaction
      Activation in malls, multiplexes, retail outlets, residential areas, road shows, Exhibitions & seminars

    Event & Sponsorships

    helloEffective means of communicating brand propositions to the target audience.
    Broadly can be categorised in two categories:

    • Ownership of event – an event is conceptualised and then branded. These events are an annual affair and helps in brand recall along with the event. Brands derive benefit over a longer period of time and the event becomes the property of the brand.
    • Sponsorship of events – as per the brand fit and in anticipation of footfalls we undertake sponsorship for the brand which includes ensuring deliverables and monitoring progess.